The Padvertising Breakthrough:
Solving period poverty to improve economic development
The Problem
Nearly 500 million women cannot afford to buy their own period products, having to make a hard choice:
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Forgo other vital essentials;
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Give up saving money (which could finance further education of herself or her family members);
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Cut out the use of period products (leading to skipped school and work);
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Or find other creative options (like trading sex for pads, re-using products, or tying rags together)
Aster's Solution
Aster provides period products to these women for free by connecting advertisers to female consumers in emerging markets.
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It's a win-win solution. Women control 80% of consumer spending. By removing the recurring expense of period products, they immediately possess more disposable income to redirect into other parts of the economy.
A win-win-win
With period products in hand, more girls and women will be able to complete their schooling and pursue job opportunities previously inaccessible to them.
As a result, women will have the chance to earn and spend even more income, helping to bring themselves, their families, and their communities to higher income levels. This in turn improves economic development for whole countries – to the tune of $30 trillion dollars.